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Snack food, not junk food.

Much of the junk food aisle in the grocery store is just that—junk. Poor-quality ingredients, dangerous fats, and high-heat frying have given snacking a bad name. At Jackson’s Honest, we create snacks you can eat: delicious, satisfying, and healthy.

Why we do what we do

Through Jackson’s Honest, our family’s mission is to introduce you to the benefits of nutrient-dense snacks made with one of mother nature’s most noble fats: organic coconut oil. 

As a family, we follow a highly restrictive diet that started as a result of our son Jackson’s rare autoimmune disease. On this dietary journey, we have reimagined the snacks we love and love to share. We’ve made chips we can eat!

The way we cook our chips at Jackson’s Honest is simple and guided by the nutritional values we hold dear as parents. Although we cook a lot more chips today than we did on our kitchen stovetop, our values and cooking practices remain the same. Our low and slow cooking process locks in flavors while preserving the integrity and health benefits of coconut oil. 

Image of the Jackson's Honest family

The best ingredients, cooked LOW & SLOW

We start with high-quality, nutrient-rich ingredients like heirloom purple potatoes, Japanese heirloom sweet potatoes, and organic coconut oil.

Next we slow cook our chips in coconut oil over low heat. Unlike high-heat frying, our “low and slow” cooking method keeps the healthy fats intact. Since good fats promote optimal wellbeing, our company is on a mission to reintroduce healthy fats back into the American diet.

Close up image of sweet potato chips- lifestyle image