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Brie Larson, Oscar-winning actress and next Captain Marvel, shares fondness for Jackson's Honest

American actress Brie Larson has surely seen her share of big announcements this year.

On Feb. 28 in Hollywood, Calif., it was announced that Larson won the Academy Award for Best Acress for her performance in "Room." Just last week at San Diego Comic-Con, rumors that Larson will play Captain Marvel in Marvel Studios' first female-led film, due out March 2019, were officially confirmed. Perhaps the biggest announcement, however, Larson reserved for herself and her Twitter following Thursday night after a little online shopping. That's right. It seems Amazon is shipping 40 bags of The Original Coconut Oil Chip® to the next Marvel superhero — an accident, according to Larson — however, she isn't canceling the order. Now way. "(B)ecause fun," said Larson.

Jackson’s Honest to mark four-year anniversary in hometown of Crested Butte

Four-Year Anniversary

You can accomplish a lot in four years. A college education. A presidential term. However, we never thought that in that time span, Jackson’s Honest would grow in presence and popularity to its current heights.

Since debuting its bags of coconut oil potato chips July 23, 2012, at the local natural grocer downtown in its home base of Crested Butte, Colo., Jackson’s Honest has landed in 3,000-plus stores from coast to coast in the United States, including household names such as Whole Foods, Wegmans, King Soopers, Natural Grocers and Publix.

On Saturday, July 23, Jackson’s Honest gratefully returns to Mountain Earth Whole Foods in Crested Butte to commemorate the fourth anniversary – on Fourth Street, no less – from 10 a.m. to noon.

“We’ll be giving away chips to celebrate and mark our four-year anniversary,” said Jackson’s Honest co-founder/CEO Megan Reamer, who together with her husband in their Crested Butte kitchen started frying potato chips in coconut oil as a way to introduce ancestral fats into healthy snacks for their four children. “We’ll be handing out swag, too. Nothing fancy. Just a thank you.”

Hope to see you there for a taste of The Original Coconut Oil Chip® on the last day of the renowned Crested Butte Wildflower Festival. Mountain Earth Whole Foods is located at 405 4th St.

July 4 Parade in Crested Butte

(Photo: Jackson’s Honest co-founder/CEO Megan Reamer hurls a bag of The Original Coconut Oil Chip® into the eager crowd July 4 during the Independence Day parade in Crested Butte, Colo. Bags of Jackson’s Honest chips made their debut on the shelves of Mountain Earth Whole Foods in Crested Butte four years ago.)

Jackson’s Honest sponsoring Ride The Rockies cycling tour in Colorado

Ride The Rockies

Ride The Rockies is a weeklong bicycle tour that has taken approximately 2,000 riders along a unique route across Colorado each summer for the past 30 years. For the first time this year, Jackson’s Honest will sponsor this Colorado institution, which launches its 31st annual tour Sunday, June 12 from Carbondale.

At two aid stations along the Ride The Rockies six-day route from Carbondale to Fort Collins by way of Aspen, Copper Mountain, first-time host Grand Lake and Estes Park, volunteers will distribute to cyclists snack-size bags of Jackson’s Honest chips in three varieties: Sea Salt, Barbeque and Sweet Potato. Hungry cyclists are sure to relish the carbs, protein, electrolytes and, of course, healthy fats packed in each bag of Jackson’s Honest chips cooked in nutrient-dense organic coconut oil.

“In 2015 our cyclists hailed from all 50 states and 11 countries,” said Ride The Rockies tour director Chandler Smith. “We’re truly an international event with deep roots in Colorado’s communities.”

Joining this year’s tour is Jackson’s Honest digital coordinator Bryan Boyle. Keep an eye out for this middling cyclist in the Jackson’s Honest cycling jersey. On what will be his ninth Ride The Rockies tour, Bryan will post regularly on Jackson’s Honest social-media channels. Follow his literal and figurative ups and down through the week: Facebook, Twitter, Instagram and Snapchat.

Also, look for the Jackson’s Honest tent on registration day at the RTR Start Town Expo from 2 p.m. to 8 p.m. on Saturday, June 11 in Carbondale.

Ride The Rockies

Beginning in the heart of the Roaring Fork River Valley and concluding on the scenic Front Range, cyclists will cover 403 miles and ascend nearly 30,000 vertical feet. Keeping to tradition, the course will feature some of Colorado’s most scenic and breathtaking views and travel some of the state’s most iconic roadways. Highlights include Independence Pass, Fremont Pass, Tennessee Pass, Vail Pass, Ute Pass and (gasp!) Trail Ridge Road through Rocky Mountain National Park.

Crested Butte, where Jackson’s Honest is based, is no stranger to Ride The Rockies. The scenic mountain town has played host to the tour four times, most recently last year. Of those four occasions, Ride The Rockies has started twice in Crested Butte (2001 and 2011).

“We’ve seen firsthand here in Crested Butte what kind of positive energy and community impact Ride The Rockies can bring to a small Colorado town,” said Jackson’s Honest founder Megan Reamer. “It’s a privilege to sponsor this signature Colorado event – and to nourish all those hungry cyclists with healthy fats!”

Local hotels, restaurants and retailers in each host community benefit from an estimated $250,000 in economic impact every day of the tour. Increasing this impact, The Denver Post Community Foundation, in partnership with Wells Fargo, will award a $5,000 grant to a nonprofit organization in each host town.

Ride The Rockies