Jackson's Honest to recognize Rare Disease Day by donating online proceeds in February

Jackson and Megan Reamer

Photo: Jackson's Honest founder/CEO Megan Reamer shares a laugh with son Jackson on Independence Day last year in Crested Butte, Colo.

To recognize Rare Disease Day on Tuesday, Feb. 28, the Jackson's Honest team has pledged all proceeds via online sales at in February as a donation to AGS Americas Association to support research and clinical trials. AGS is a rare disease with limited government funding.

As Jackson's Honest founder/CEO Megan Reamer is wont to say about her growing business: "The story begins and ends with our son Jackson." The first of Megan and Scott's four children, Jackson began suffering troubling symptoms — weight loss, spasms, gastrointestinal distress — between his first and second birthdays. What was causing those symptoms would be a mystery for more than a decade as the Reamers consulted anyone, everyone, anywhere for a diagnosis.

Without answers, as a recent Denver Post article about Jackson's Honest deftly outlined, the Reamers scrutinized what they could control: Jackson's diet. And via trail and error, the Reamers learned that the type of saturated fat found in coconut oil, in which Jackson's Honest chips are made, helped to alleviate Jackson's symptoms.

At long last in 2014, the Reamers had a diagnosis: Aicardi-Goutieres Syndrome. AGS is a rare autoimmune disorder that mainly affects the brain, the immune system and the skin in infants and babies. For more information about AGS, visit For details on Rare Disease Day, visit

Denver Post profiles Jackson's Honest after visit to Crested Butte

Cover of Denver Post business section: Jackson's Honest

The act of reading the Sunday paper jumped from simple pleasure to pleasant surprise this morning when Jackson's Honest founder/CEO Megan Reamer and her family turned to the business section of The Denver Post. On the front page, front and center: the story of the Jackson's Honest family and business

A special thanks to Denver Post reporter Jason Blevins and photographer Helen H. Richardson, who both braved a snowstorm for the ages in mid-January — Jason and Helen told that story, too — to visit the Reamers' home in Crested Butte., Colo., and the kitchen where it all began in 2012. 

Jackson’s Honest to sponsor 2017 Ride The Rockies cycling tour in Colorado

2016 Ride The Rockies

For the second consecutive year, Jackson's Honest has signed on as a sponsor for the venerable Ride The Rockies cycling tour.

Ride The Rockies is a week-long bicycle tour that has taken approximately 2,000 riders along a unique route across Colorado each summer since 1986. For the second straight year in 2017, Jackson’s Honest will provide snack-size bags of The Original Coconut Oil Chip — which got its start in 2012 in Crested Butte, Colo. — at an aid station each day of the tour.

The 2017 route, which will run June 10-17, is yet unknown to the general public. This year's course and host communities will be revealed at the Ride The Rockies Route Announcement Party on Saturday, Feb. 4 at the McNichols Building in Civic Center in downtown Denver from 6-10 p.m.

Tickets for the big reveal are $35 in advance. The charge is $40 at the door. In addition to being among the first to learn the 2017 route, guests can expect to find: beer from Odell Brewing Co., cash bar with liquor from Mile High Spirits, "heavy appetizers," games, giveaways, a silent auction (including a Jackson's Honest gift basket), music and, of course, opportunities to win a coveted entry (either free or guaranteed).

Rejoining the Ride The Rockies tour as a sponsor was a no-brainer, said Jackson's Honest founder/CEO Megan Reamer, who started the business of The Original Coconut Oil Chip in 2012 from her home kitchen in Crested Butte, Colo. The family business started as she and her husband looked to incorporate plant-based, ancestral fats into the diet of their four children, one of whom is stricken with a rare autoimmune disease.

"Jackson's Honest is thrilled again to sponsor the summer tradition and Colorado institution that is the Ride The Rockies cycling tour," said Reamer. "We hope the 2,000-plus cyclists who pedal across our great state this summer will enjoy our coconut oil potato chips — and the clean source of fuel from healthy, plant-based saturated fat — at an aid station each day of the tour. Can't wait for the Route Announcement Party to see where the 2017 tour leads!"

Crested Butte is no stranger to Ride The Rockies. The scenic mountain town — "the last great Colorado ski town" — has played host to the tour four times, most recently 2015. Of those four occasions, Ride The Rockies has started twice in Crested Butte (2001 and 2011).

“We’ve seen firsthand here in Crested Butte what kind of positive energy and community impact Ride The Rockies can bring to a small Colorado town,” said Reamer. “It’s a privilege to sponsor this signature Colorado event – and to nourish all those hungry cyclists with healthy, plant-based saturated fats!”

Local hotels, restaurants and retailers in each host community benefit from an estimated $250,000 in economic impact every day of the tour. Increasing this impact, The Denver Post Community Foundation will award a $5,000 grant to a nonprofit organization in each host town.

2016 Ride The Rockies