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Jackson's Honest gearing up for another Ride The Rockies cycling tour

Ride The Rockies

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The countdown is on for one of Colorado’s signature summer events: Ride The Rockies. This annual weeklong cycling event through the Rocky Mountains launches its 32nd tour Sunday, June 10 from Alamosa with stops along the 447-mile route in the following mountain communities: Pagosa Springs, Durango, Ridgway, Montrose, Gunnison and Salida.

And Jackson’s Honest will be there the whole way. For the second straight year, Jackson’s Honest will provide snack-size bags of coconut oil potato chips (five flavors in all!) at an aid station each day of the tour for the approximately 2,000 cyclists.

Also, cyclists, volunteers, friends, family and the community at large can find the Jackson’s Honest tent at the entertainment site in each town along the tour. Coconut oil chips and a variety of swag, including limited-edition Jackson’s Honest cycling jerseys, can be found there.

Speaking of jerseys, cyclists should keep an eye out on the course for the fella in Jackson’s Honest red. He will be ready to answer any questions about the Jackson's Honest coconut oil potato chips as well as the story and mission behind them as he pedals each day of the seven-day tour.

Rejoining the Ride The Rockies tour as a sponsor was a no-brainer, said Jackson's Honest founder/CEO Megan Reamer, who started the business of The Original Coconut Oil Chip in 2012 from her home kitchen in Crested Butte, Colo. The family business started as she and her husband looked to incorporate healthy fats into the diet of their four children, one of whom is stricken with a rare autoimmune disease.

"Jackson's Honest is thrilled again to sponsor the Colorado institution that is Ride The Rockies," said Reamer. "We hope the 2,000-plus cyclists who pedal across our great state this summer will enjoy our coconut oil potato chips — and the clean source of fuel from healthy, plant-based, saturated fat — at an aid station each day of the tour. Can’t wait to get out there!”

Crested Butte is no stranger to Ride The Rockies. The scenic mountain town — “The Last Great Colorado Ski Town" — has played host to the tour four times, most recently 2015. Of those four occasions, Ride The Rockies has started twice in Crested Butte (2001 and 2011).

This year, the tour stops on Saturday, June 17 (Day 6) in Gunnison, which is located merely 28 miles south of Crested Butte.

“We’ve seen firsthand here in Crested Butte what kind of positive energy and community impact Ride The Rockies can bring to a small Colorado town,” said Reamer. “It’s a privilege to sponsor this signature Colorado event 
— and to nourish all those hungry cyclists with healthy, plant-based, saturated fats!”

Local hotels, restaurants and retailers in each host community benefit from an estimated $250,000 in economic impact every day of the tour. Increasing this impact, The Denver Post Community Foundation will award a $5,000 grant to a nonprofit organization in each host town.

Follow the June 10-17 tour with Jackson's Honest here: Facebook, Twitter and Instagram.