Jackson’s Honest to sponsor 2017 Ride The Rockies cycling tour in Colorado

2016 Ride The Rockies

For the second consecutive year, Jackson's Honest has signed on as a sponsor for the venerable Ride The Rockies cycling tour.

Ride The Rockies is a week-long bicycle tour that has taken approximately 2,000 riders along a unique route across Colorado each summer since 1986. For the second straight year in 2017, Jackson’s Honest will provide snack-size bags of The Original Coconut Oil Chip — which got its start in 2012 in Crested Butte, Colo. — at an aid station each day of the tour.

The 2017 route, which will run June 10-17, is yet unknown to the general public. This year's course and host communities will be revealed at the Ride The Rockies Route Announcement Party on Saturday, Feb. 4 at the McNichols Building in Civic Center in downtown Denver from 6-10 p.m.

Tickets for the big reveal are $35 in advance. The charge is $40 at the door. In addition to being among the first to learn the 2017 route, guests can expect to find: beer from Odell Brewing Co., cash bar with liquor from Mile High Spirits, "heavy appetizers," games, giveaways, a silent auction (including a Jackson's Honest gift basket), music and, of course, opportunities to win a coveted entry (either free or guaranteed).

Rejoining the Ride The Rockies tour as a sponsor was a no-brainer, said Jackson's Honest founder/CEO Megan Reamer, who started the business of The Original Coconut Oil Chip in 2012 from her home kitchen in Crested Butte, Colo. The family business started as she and her husband looked to incorporate plant-based, ancestral fats into the diet of their four children, one of whom is stricken with a rare autoimmune disease.

"Jackson's Honest is thrilled again to sponsor the summer tradition and Colorado institution that is the Ride The Rockies cycling tour," said Reamer. "We hope the 2,000-plus cyclists who pedal across our great state this summer will enjoy our coconut oil potato chips — and the clean source of fuel from healthy, plant-based saturated fat — at an aid station each day of the tour. Can't wait for the Route Announcement Party to see where the 2017 tour leads!"

Crested Butte is no stranger to Ride The Rockies. The scenic mountain town — "the last great Colorado ski town" — has played host to the tour four times, most recently 2015. Of those four occasions, Ride The Rockies has started twice in Crested Butte (2001 and 2011).

“We’ve seen firsthand here in Crested Butte what kind of positive energy and community impact Ride The Rockies can bring to a small Colorado town,” said Reamer. “It’s a privilege to sponsor this signature Colorado event – and to nourish all those hungry cyclists with healthy, plant-based saturated fats!”

Local hotels, restaurants and retailers in each host community benefit from an estimated $250,000 in economic impact every day of the tour. Increasing this impact, The Denver Post Community Foundation will award a $5,000 grant to a nonprofit organization in each host town.

2016 Ride The Rockies